How do you boost Heineken’s social following? You create an assistant for the Most Interesting Man in the world, kill him off and ask the people to apply for the job.

Heineken asked us to create a campaign that combined the power of the Dos Equis 60 second spots and the directness of the 15’s.

I grew up in the mid-80’s, so this spot’s kind of personal.

Heineken was searching the world for its greatest DJ’s. We visualized that search.

Heineken needed to punctuate it’s all about the beer, so we added Jenifer Aniston.

Amstel Light sponsored the Iceland Open. Since it’s nearly always daylight during the Iceland summer, we highlighted the tournaments midnight start.